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Roland Unwin, Visual Communications Manager, CAFOD

Case Studies

Client Issue
CAFOD Establishing design principles for developing charity fund raising materials

CAFOD, the Catholic Church's overseas aid charity, holds an annual fast day when it encourages people to give up food for a day and donate the money they have saved. The aim of this small scale project was to look at responses to the current approach to the Fast Day Appeal poster and to explore whether this could be taken in new directions that internally might be deemed to be rather controversial.  

Members of a group of parishioners worked in pairs to explore the current poster design and content and then to consider what form it could take to achieve greater impact.  The group was prepared to be rather more hard-hitting in its approaches.  They also suggested that fasting should be interpreted, not just in terms of food, but other things that people could give up.

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