What clients say

The work Creative Research carried out on behalf of DH looking at public attitudes to cosmetic interventions was a central plank in the Committee’s consideration of the evidence. The work provided clear, objective evidence of the acceptance of cosmetic interventions among some groups of the population, and put forward the notion that cosmetic surgery had been ‘normalised’ by the media. It provided insights on the most influential sources of information, and in particular, the important role played by the dynamic world of social media. In an area where evidence is weak, and opinion and assumptions are strong, the Creative work gave clear evidence which informed the views and recommendations of the Committee. Without this work, the evidence base upon which the Committee based its recommendations would have been weaker and may have limited their scope and strength .

Dr Dorian Kennedy, Review of the Regulation of Cosmetic Interventions, Department of Health